No. 1 Pick Azzi Fudd Joins Global Basketball League 'Project B' in Major Offseason Move
Dallas Wings rookie Azzi Fudd has signed with Project B, a new international 5-on-5 basketball league, highlighting a lucrative new era of offseason opportunities for female athletes.
By Factlen Editorial Team
- Global Expansion Advocates
- Believe the future of women's basketball lies in tapping into the massive international fanbase through touring models.
- Domestic Offseason Proponents
- Argue that keeping players in the United States during the offseason helps build local markets and reduces travel fatigue.
- Player Empowerment Advocates
- Celebrate the rise of competing leagues as a mechanism to drive up salaries, secure equity, and give athletes unprecedented leverage.
What's not represented
- · Traditional European basketball clubs losing talent to the new touring leagues
Why this matters
Fudd's decision underscores a lucrative new era for female athletes, where competing offseason leagues are offering multi-million dollar salaries, equity stakes, and global exposure that rival or exceed traditional domestic contracts.
Key points
- Dallas Wings rookie Azzi Fudd has signed to play in Project B during the WNBA offseason.
- Project B is a new global 5-on-5 league featuring a Formula 1-style touring model.
- The league is reportedly offering multi-million dollar salaries and equity stakes to top players.
- Fudd's decision means she will bypass Unrivaled, the domestic 3-on-3 league she partnered with in college.
- Project B's roster includes major stars like Nneka Ogwumike, Alyssa Thomas, and Jonquel Jones.
- The influx of high-paying offseason options gives players significant leverage in ongoing WNBA CBA negotiations.
Azzi Fudd, the No. 1 overall pick in the 2026 WNBA Draft by the Dallas Wings, has officially announced her offseason plans, and they do not involve staying stateside. Rather than joining a domestic league or a traditional European club, the former UConn standout is signing with Project B, a highly anticipated global 5-on-5 basketball league set to launch this December. The move places one of the sport's brightest young stars at the forefront of a rapidly shifting financial landscape for female athletes, where new ventures are aggressively competing for top-tier talent.[1][2]
Founded by tech executives Grady Burnett and Geoff Prentice, Project B is designed as a premium, Formula 1-style touring league. The circuit will feature six teams of 11 players competing in seven two-week tournaments across Asia, Europe, and the Americas. Host cities already announced include Valencia, Spain, and Tokyo, Japan, with games scheduled to run from December 2026 through April 2027. Host Broadcast Services, known for its extensive work with the FIFA World Cup, will serve as the league's production partner to stream the matchups globally.[2][6]

The primary catalyst behind Project B's rapid talent acquisition is its unprecedented compensation model. While Fudd is currently earning a historic $500,000 rookie salary under the WNBA's new collective bargaining agreement, Project B is reportedly offering its top stars multi-million dollar annual salaries alongside equity stakes in the league itself. This level of financial investment is designed to provide women's basketball players with earning potential that has historically been reserved for their male counterparts, fundamentally altering the calculus of how players manage their careers.[2][4]
Fudd's decision carries significant implications for the broader offseason ecosystem, particularly concerning Unrivaled, the domestic 3-on-3 league founded by WNBA stars Breanna Stewart and Napheesa Collier. During her college career, Fudd was part of Unrivaled's "Future is Unrivaled" NIL class, leading many analysts to assume she would join the Miami-based league upon turning pro. However, the opportunity to play traditional 5-on-5 basketball and travel internationally ultimately swayed the Dallas Wings rookie toward Project B, setting up a fascinating competition between the two upstart offseason leagues.[3][5]

Fudd is far from the only marquee name to commit to the global tour. She joins a growing roster of heavyweights that includes WNBPA President Nneka Ogwumike, Alyssa Thomas, Jonquel Jones, Jewell Loyd, and Kelsey Mitchell. The league has also secured international standouts like Awa Fam—the No. 3 overall pick in the 2026 draft—and Australian forward Alanna Smith. By aggressively recruiting both established WNBA veterans and rising international stars, Project B is positioning itself as a premier destination for the world's top talent.[2][4]
Fudd is far from the only marquee name to commit to the global tour.
The emergence of Project B arrives at a critical juncture for the WNBA, which is currently navigating complex collective bargaining negotiations. While Project B's December-to-April schedule does not directly conflict with the WNBA's summer season, the sheer volume of money being offered overseas gives players unprecedented leverage. If offseason leagues can guarantee seven-figure payouts and equity, the pressure intensifies on the WNBA to ensure its domestic compensation packages remain attractive enough to keep players engaged and healthy for the summer months.[4][5]

Beyond the financial implications, Project B represents a calculated bet on the international appetite for women's basketball. The league's founders have noted that roughly 90 percent of the world's three billion basketball fans reside outside the United States. By bringing a concentrated, high-stakes product directly to markets in Asia and Europe, the league aims to cultivate new fanbases and tap into lucrative international broadcasting and sponsorship revenues, moving away from the traditional home-and-away domestic model.[6]
As the inaugural tip-off approaches, the basketball world will be watching closely to see how Project B executes its ambitious vision. For players like Fudd, the league offers a chance to develop their 5-on-5 skills against elite competition while building a global personal brand. More broadly, the proliferation of well-funded offseason options signals a definitive end to the era where female basketball players had to accept subpar conditions or low pay to keep playing year-round.[3][5]
How we got here
April 2026
Azzi Fudd is selected No. 1 overall by the Dallas Wings in the WNBA Draft, signing a historic $500,000 rookie contract.
June 2026
Fudd officially announces she will join Project B for the upcoming offseason, bypassing the domestic Unrivaled league.
December 2026
Project B is scheduled to launch its inaugural season with tournaments across the globe.
March 2027
Project B will host one of its premier two-week tournaments in Tokyo, Japan.
Viewpoints in depth
Project B Leadership
Focuses on the massive untapped potential of the international basketball market.
Founders of Project B argue that the traditional domestic home-and-away model limits the growth of women's basketball. By pointing out that 90 percent of the world's three billion basketball fans live outside the United States, they believe a premium, touring product can unlock unprecedented broadcasting and sponsorship revenues. This global approach, they argue, is what allows them to offer players equity and multi-million dollar salaries that dwarf current domestic options.
Unrivaled & Domestic Advocates
Prioritizes keeping players in the United States to build local markets and reduce physical strain.
Proponents of domestic offseason leagues like Unrivaled emphasize the importance of capitalizing on the booming popularity of women's basketball within the United States. They argue that keeping star players stateside during the winter helps sustain fan engagement year-round. Additionally, advocates point out that domestic 3-on-3 formats require less grueling international travel, allowing players to maximize their earnings without the physical toll of a globe-trotting 5-on-5 schedule.
Player Empowerment Advocates
Views the competition between leagues as a necessary mechanism to drive up athlete compensation.
For players and union representatives, the arrival of well-funded leagues like Project B and Unrivaled represents the ultimate leverage. After decades of relying on traditional European clubs to supplement low WNBA salaries, athletes now have multiple entities bidding for their services. Advocates argue that this free-market competition is essential for forcing the WNBA to improve its own collective bargaining terms, ensuring that female athletes finally receive compensation commensurate with their growing cultural impact.
What we don't know
- The exact financial terms and equity stake of Azzi Fudd's contract with Project B.
- How the WNBA will adjust its prioritization rules and salary caps in response to these lucrative offseason leagues.
- Whether Project B's ambitious international touring model will generate enough revenue to sustain its high player salaries long-term.
Key terms
- Project B
- A newly formed international women's basketball league utilizing a touring model to host tournaments in cities across the globe.
- Unrivaled
- A domestic 3-on-3 women's basketball league founded by WNBA stars Breanna Stewart and Napheesa Collier, designed to keep players in the U.S. during the offseason.
- Collective Bargaining Agreement (CBA)
- A written legal contract between an employer (the WNBA) and a union representing the employees (the players) detailing terms of employment, including salaries and benefits.
Frequently asked
What is Project B?
Project B is a new global 5-on-5 women's basketball league launching in December 2026. It features six teams that will travel to seven international cities for two-week tournaments.
Is Azzi Fudd leaving the WNBA?
No. Project B operates from December to April, which is during the WNBA's offseason. Fudd will continue to play for the Dallas Wings during the summer.
Why didn't Fudd join Unrivaled?
While Fudd had an NIL deal with the domestic 3-on-3 league Unrivaled during college, she opted for Project B to play traditional 5-on-5 basketball and experience playing internationally.
How much does Project B pay?
While Fudd's specific contract details were not disclosed, Project B is reportedly offering its top stars multi-million dollar annual salaries and equity stakes in the league.
Sources
[1]ESPNPlayer Empowerment Advocates
Wings rookie Fudd joins globe-trotting Project B
Read on ESPN →[2]The Washington PostPlayer Empowerment Advocates
Azzi Fudd joins globe-trotting Project B, chasing her dream of playing abroad
Read on The Washington Post →[3]Sports IllustratedDomestic Offseason Proponents
Dallas Wings star Azzi Fudd's decision to join new upstart league Project B comes with interesting Unrivaled implications
Read on Sports Illustrated →[4]Front Office SportsPlayer Empowerment Advocates
Project B Is Offering WNBA Stars Multi-Million Dollar Salaries
Read on Front Office Sports →[5]FortuneGlobal Expansion Advocates
Exclusive: Azzi Fudd joins Project B, the international league chasing a billion-dollar opportunity in global basketball
Read on Fortune →[6]Basketball.com.auGlobal Expansion Advocates
Inside Project B: Why world basketball is changing
Read on Basketball.com.au →
More in sports
See all 10 stories →Injury
Pliskova, Draper Lead Inspiring Injury Comebacks Ahead of Wimbledon 2026
6 sources
Standings
Mirra Andreeva Surges to No. 1 in WTA Race as Jannik Sinner Dominates ATP Standings Ahead of Wimbledon
6 sources
Sports Tech
How 'Super Spikes' Are Rewriting Track and Field Records
7 sources
U.S. Open Golf
Wyndham Clark Sets 36-Hole Scoring Record at U.S. Open to Build Four-Shot Lead
7 sources
Every angle. Every day.
Get sports stories with full source coverage and perspective breakdowns delivered to your inbox.











